Special promos
2003 "Hulk" movie promotion
2005 Mountain Dew X (test product)
Also known as MDX.
A Mountain Dew-flavored energy soda introduced in 2005 in 14-US-fluid-ounce (410 ml) bottles. In 2006 its packaging format was transitioned to 20-US-fluid-ounce (590 ml) bottles. Its production was discontinued in 2007.
A Mountain Dew-flavored energy soda introduced in 2005 in 14-US-fluid-ounce (410 ml) bottles. In 2006 its packaging format was transitioned to 20-US-fluid-ounce (590 ml) bottles. Its production was discontinued in 2007.
2008-2009 Aluminum bottles
2008
"Reflections of Dew"
"Reflections of Dew"
DEWmocracy
2008 DEWmocracy
Beginning in 2007, Mountain Dew began a promotion called “DEWmocracy” which involved fans of the beverage brand electing new flavors, colors, names, packaging graphics and advertisements for upcoming Mountain Dew products. In its initial phase, Dewmocracy participation and voting was conducted via an online game. Television advertisements at the time featured actor Forest Whitaker asking people to decide the next new flavor of Mountain Dew. Online voters selected from three choices: Revolution (a berry flavor), Supernova (a strawberry-melon flavor), and Voltage (a raspberry-citrus flavor). Each included ginseng. On August 17, 2008, Voltage was announced as the winning flavor. It was released on December 29, 2008. According to Beverage Digest, sales of Dewmocracy flavors totaled 25 million cases in 2008.
DEWmocracy candidates:
Revolution - berry
Supernova - strawberry-melon
Voltage - raspberry-citrus
Revolution - berry
Supernova - strawberry-melon
Voltage - raspberry-citrus
The can design announcing Voltage as the first DEWmocracy winner.
The standard Voltage can design after it won the 2008 DEWmocracy contest.
2010 DEWmocracy 2
Mountain Dew announced the continuation of the DEWmocracy campaign, referred to as “Dewmocracy 2," which launched in July 2009. In July 2009, Dew Labs sampling trucks distributed product samples of seven potential flavor variations. At the same time, 50 “Dew fanatics” were chosen based on their video submissions to the video website 12seconds.tv, and were shipped boxes of the seven prototype flavors. From the initial seven flavors, taste testers were asked to elect three final flavors for later release at retail stores. The three new candidate flavors were Mountain Dew Distortion (a lime flavor), Mountain Dew Typhoon (a tropical strawberry-pineapple flavor), and Mountain Dew White Out (a smooth citrus flavor.) The three new candidate flavors were released on April 19, 2010 and voting continued until June 14. The following day, White Out was announced as the winner. Mountain Dew White Out was officially released for sale on October 4, 2010.
DEWmocracy 2 candidates:
Distortion - lime
Typhoon - tropical strawberry-pineapple
White Out - smooth citrus
Distortion - lime
Typhoon - tropical strawberry-pineapple
White Out - smooth citrus
_The can design announcing White Out as the second DEWmocracy winner.
The standard White Out can design after it won the 2010 DEWmocracy 2 contest.
Game Fuel
2007
After using the term "Game Fuel" to direct their sodas to the video-gaming subculture, Mountain Dew officially announced a new flavor variant with the title. Coinciding with the release of the Xbox 360 game Halo 3, Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character Master Chief prominently. This variant remained on shelves for 12 weeks and was discontinued afterwards.
After using the term "Game Fuel" to direct their sodas to the video-gaming subculture, Mountain Dew officially announced a new flavor variant with the title. Coinciding with the release of the Xbox 360 game Halo 3, Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character Master Chief prominently. This variant remained on shelves for 12 weeks and was discontinued afterwards.
2009
This limited-release flavor was made available for 10 weeks in 2009 under the name "Mountain Dew Game Fuel Horde Red" in connection with the World of Warcraft video game. Horde Red is the same formula as the first Game Fuel flavor released in 2007, though the name and label design were updated to reflect the World of Warcraft theme.
This limited-release flavor was made available for 10 weeks in 2009 under the name "Mountain Dew Game Fuel Horde Red" in connection with the World of Warcraft video game. Horde Red is the same formula as the first Game Fuel flavor released in 2007, though the name and label design were updated to reflect the World of Warcraft theme.
2009
Released alongside Game Fuel Horde Red for a 10-week period in 2009, the labeling on this flavor indicated its composition as "Dew with a Punch of Wild Fruit Flavor". Like Horde Red, Alliance Blue was a promotional flavor for the video game World of Warcraft.
Released alongside Game Fuel Horde Red for a 10-week period in 2009, the labeling on this flavor indicated its composition as "Dew with a Punch of Wild Fruit Flavor". Like Horde Red, Alliance Blue was a promotional flavor for the video game World of Warcraft.
2011
Call of Duty Modern Warfare 3
Tropical
Call of Duty Modern Warfare 3
Tropical
2011
Call of Duty Modern Warfare 3
Citrus Cherry
Call of Duty Modern Warfare 3
Citrus Cherry
2012
Halo 4 double experience
Halo 4 double experience
2012
Halo 4 double experience
Halo 4 double experience
2012
Halo 4
Citrus Cherry
Halo 4
Citrus Cherry
2014
Call of Duty Modern Warfare
Call of Duty Modern Warfare
2014
Call of Duty Modern Warfare
Citrus Cherry
Call of Duty Modern Warfare
Citrus Cherry
2014
Call of Duty Modern Warfare
Lemonade
Call of Duty Modern Warfare
Lemonade
2009 Throwback
A variation of Mountain Dew in the U.S. consisting of natural sugar in place of high fructose corn syrup, first released in a limited production run during the summer of 2009. Mountain Dew Throwback has since been re-released for brief periods (generally 8–12 weeks at a time), including a 2nd wave from December 2009 - February 2010 and a 3rd wave in Summer/Fall 2010. A fourth limited production run began in March 2011, lasting for a total of eight weeks before becoming a permanent addition.
This is the can from the original 2009 release.
This is the can from the original 2009 release.
This is the can used from the 2nd wave release in 2009 to present.
2009 Ultra Violet
A lavender-colored, mixed berry-flavored Mountain Dew. It was originally available for three months in 2009 and was the first Mountain Dew flavor available exclusively in Diet. It was released on August 3, 2009 at a first taste party in Brooklyn, New York. This flavor returned for the "FanDEWmonium" promotion, but ultimately lost to Diet Mountain Dew Supernova, coming in sixth place and not making it into the final round.
2010 FanDEWmonium
In October 2010 Mountain Dew announced FanDEWmonium,in which Diet Dew drinkers could go online and fill out a bracket style survey indicating which top two flavors they would like to see released in stores. Six variant options were previously released flavors brought back in diet form, and two entirely new flavor names were introduced: Mountain Dew Flare (a berry citrus flavor) and Mountain Dew Crave (a sweet and sour apple flavor). The six other competing flavors were Diet Mountain Dew White Out, Voltage, Supernova, Distortion, Typhoon and Ultraviolet. Except for Ultraviolet (a former limited release flavor), the returning flavors were all previous Dewmocracy competitors. The finalists were Diet Voltage and Diet Supernova. The voting for these top two began March 6, 2011, when they were released in U.S. stores for a limited duration of eight weeks. Diet Mountain Dew Supernova was the eventual winner and thus became a permanent Diet Mountain Dew flavor.
A strawberry melon-flavored Diet Mountain Dew, this version began as one of the Diet Mountain Dew challenge series of flavors. It placed first during all rounds of "FanDEWmonium" voting in early 2011. Diet Mountain Dew Supernova was released in the U.S. alongside Diet Dew Voltage on March 6th 2011 for eight weeks. It won FanDEWmonium with 55% of all votes, and this flavor became a permanent addition to the Diet Mountain Dew flavor line-up.
This is the 2012 can design
A raspberry citrus-flavored Diet Mountain Dew, which also contains a "shot of ginseng." This flavor was one of the "FanDEWmonium" promotion series of flavors and made it to the finals with Diet Mountain Dew Supernova, meaning it had a limited release in U.S. stores while voting took place until Diet Supernova was revealed to be the winner.
This is the 2012 can design
2011 Back By Popular DEWmand
On January 7th, 2011, Mountain Dew posted on their Facebook that Pitch Black would return to the shelves on May 2011. It stated that this may be the start of many re-releases of old favorites. The Company promoted Pitch Black's return heavily with giveaways and contests. About a month before the planned release date, a photo was released on a Mountain Dew Company worker's Pongr which showed Pitch Black and 2008's Supernova. Two weeks before the release, Dew Labs announced the return of 2010's Typhoon in 2-Liter bottles exclusively at Walmart Supercenters. It was officially stated by the official "Back By Popular DEWmand" Facebook page on July 25 that the promotion had ended. The promotional advertisements were then taken down from the official Mountain Dew website. On a later date, Mountain Dew then confirmed via tweet that there would not be any more flavors returning 'by Popular DEWmand' for now, as it was only intended to be a summer program. They also stated that there were currently no plans to re-release Revolution, but then 'never say never'.
Grape flavored Mountain Dew released for the 2004 Halloween season. Pitch Black was re-released in early May 2011 as a part of the "Back by popular DEWmand" promotion and stayed on shelves through July.
This is the 2011 can.
This is the 2011 can.
A magenta colored strawberry-melon flavored Dew with ginseng. One of the three “candidate flavor” finalists for DEWmocracy's “People’s Dew” national vote, it lost to Mountain Dew Voltage. It finished in 2nd place. This flavor was re-released as a part of the "Back by popular DEWmand" promotion in early May 2011 and stayed on shelves through July.
This is the 2011 can.
This is the 2011 can.
2012 "The Dark Knight Rises" movie promo
16 oz can
12 oz can
12 oz can
Kickstart
A flavored morning soda that was released on February 25, 2013. The drink came in energy drink sized cans but has less caffeine than other energy drinks. It was released in two flavors: orange citrus and fruit punch.
2013
Orange citrus
16 oz can
Orange citrus
16 oz can
2013
Fruit punch
16 oz can
Fruit punch
16 oz can
2014
Limeade
16 oz can
Limeade
16 oz can
2014
Black Cherry
16 oz can
Black Cherry
16 oz can
2015
Pineapple Orange Mango
12 oz can
Pineapple Orange Mango
12 oz can
2015
Strawberry Kiwi
12 oz can
Strawberry Kiwi
12 oz can
2013
Lost Camo Limited Edition
Lost Camo Limited Edition
2014
Baja Blast
Baja Blast
2014
Colton Dixon download
Colton Dixon download
2014
Easton Crobin download
Easton Crobin download