Gatorade
Gatorade is a brand of sports drinks, protein beverages, nutrition bars and other sports-related food and beverage products. Gatorade is manufactured by PepsiCo and distributed in over 80 countries. It was first developed in 1965 by researchers at the University of Florida as a means of replenishing the fluid, carbohydrates and electrolytes that are divested from the body during physical exertion. Its name was derived from the school’s football team, the Gators.
Originally produced and marketed by Stokley-Van Camp, the Gatorade sports drink brand was purchased by the Quaker Oats Company in 1983, which was acquired by PepsiCo in 2001. As of 2009, Gatorade is PepsiCo’s 4th-largest brand on the basis of worldwide annual retail sales. It primarily competes with Powerade and Vitaminwater worldwide, as well as Lucozade Sport in the United Kingdom. Within the U.S., Gatorade accounts for approximately 75 percent market share in the sports drink category.
Originally produced and marketed by Stokley-Van Camp, the Gatorade sports drink brand was purchased by the Quaker Oats Company in 1983, which was acquired by PepsiCo in 2001. As of 2009, Gatorade is PepsiCo’s 4th-largest brand on the basis of worldwide annual retail sales. It primarily competes with Powerade and Vitaminwater worldwide, as well as Lucozade Sport in the United Kingdom. Within the U.S., Gatorade accounts for approximately 75 percent market share in the sports drink category.
Straight steel, pull top
Extruded steel, tab top
1975
Crimped steel, tab top
Crimped steel, tab top